about

 

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Brides by SB provides professional hair and makeup for everyday people who value quiet luxury and minimalism in their aesthetic. We don’t want to change how you look, we want to elevate you. Our mission is to simply enhance your beauty and show you how beauty isn’t one size fits all.

Since we’ve been in business, our goal is to personally live by these values by learning to embrace and love the beauty we’re born with both inside and out.


A photo of me and my little family because I avoid taking photos by myself, and who doesn’t take any chance to show off their family!

A photo of me and my little family because I avoid taking photos by myself, and who wouldn’t want to show off their family any chance they can get!

SARAH AHN, Lead Artist
Hair Stylist, Makeup Artist

Ever since my interest in beauty and K-beauty/skincare as a Korean-American young adult, I’ve aspired to offer something personal to the industry. It wasn’t until I made the move to New York City to pursue hair and makeup artistry (I’m from the DMV area) that I realized where my passions lie. Over the years, I've gained valuable experience in salons, contributed to numerous shows backstage at NYFW, and worked behind the scenes in photography and commercial sets. While juggling weekend weddings as a side hustle, I began to notice a crucial gap in the bridal beauty industry: a lack of professional hair and makeup artists who truly understand the facial features and hair texture of East Asian women.

Remember that time you were a bridesmaid and you got your makeup done to either look three shades too light, dated, or worst of all, like someone you don’t recognize? I’ve been there too! Is this your first time getting hair and makeup done for your wedding and you’re feeling anxious because of the aforementioned horror stories? I mean, who wants to be surprised at the end of a makeup application to look beyond recognizable?

It’s my mission to help you discover how makeup and hairstyling can work for you by enhancing your features in the most subtle and natural way possible without compromising style. It’s not that complicated, nor should it be!

I am a New York State licensed cosmetologist and a certified MUD (Make-up Designory) makeup artist. My bridal work has been featured in bridal publications like Style Me Pretty, Carrots and Cake, Trendy Bride Magazine, and Embrace Magazine, to name a few. My own wedding was featured in Brooklyn Bride in 2012. Some of my personal favorite beauty products are cheek cream blushes (Saie Beauty, hola!!), and lip tints (loving the Merit lip oils currently), and anything K-beauty and skincare. Oribe dry texturizing spray and Klorane dry shampoo are my jam!


 
 

 

Brides by SB was brought to life by Sarah Ahn and Brenda Hong in 2014, hence, Brides by SB. Brenda has retired from weddings since 2017 to pursue other passions. Fortunately, the heart of Brides by SB remains through Sarah and the skillful talent on her team.